The Man of Letters as a Man of Business   By: William Dean Howells (1837-1920)

In "The Man of Letters as a Man of Business," William Dean Howells dives into the often overlooked and misunderstood world of literary entrepreneurship. His astute observations and insightful analysis shed light on the intricate relationship between the commerce of writing and the art of literature.

Howells, a prominent American novelist and literary critic of the late 19th century, approaches his subject with informed authority and a touch of humor. He argues that being a "man of letters" not only entails mastery of the written word but also demands sharp business acumen to navigate the ever-shifting publishing industry. In a time when authors were increasingly dependent on publishers for their livelihood, Howells stresses the importance of writers taking control of their work and becoming active participants in the business side of their craft.

With a blend of personal anecdotes, historical references, and keen observations, Howells demonstrates the challenges faced by writers seeking financial stability while remaining true to their artistic vision. He delves into the pitfalls of relying solely on book sales and the dangers of overcommercialization, cautioning against the risk of compromising artistic integrity in pursuit of profit.

Howells discusses the delicate balance between writing for a broad audience to expand one's readership and maintaining a unique voice or perspective. He explores the dilemma faced by writers torn between producing works that cater to popular tastes and those driven by personal conviction. Through his exploration of various literary figures and their experiences, he illuminates the complex tightrope walk writers must undertake to satisfy both artistic aspirations and financial realities.

By drawing parallels between the literary world and business practices, Howells reminds us that art and commerce are not mutually exclusive but intricately intertwined. He argues that writers can only thrive by embracing the responsibilities of running their literary ventures, understanding market forces, and cultivating meaningful relationships with publishers and readers.

"The Man of Letters as a Man of Business" serves as an insightful guide for both aspiring and established writers, shedding light on the multifaceted dynamics of the literary landscape. Howells challenges writers to transcend the romanticized image of the isolated, suffering artist and embrace the practicalities of the industry without surrendering their creative essence.

Although this book was first published in the late 19th century, many of Howells' observations and discussions continue to resonate with contemporary authors who grapple with the same timeless predicaments. With his wit, wisdom, and intellectual acuity, Howells sparks a renewed appreciation for the delicate art of balancing creativity and commerce, underscoring the critical role literature plays within society.

Written with eloquence and profound understanding, "The Man of Letters as a Man of Business" invites the reader into a space where literary passion intersects with business acumen, providing valuable insights into the challenges and rewards of navigating the ever-evolving world of publishing.

First Page:

For my own part, if I am to identify myself with the writer who is here on his defence, I have never been able to see much difference between what seemed to me Literature and what seemed to me Life. If I did not find life in what professed to be literature, I disabled its profession, and possibly from this habit, now inveterate with me, I am never quite sure of life unless I find literature in it. Unless the thing seen reveals to me an intrinsic poetry, and puts on phrases that clothe it pleasingly to the imagination, I do not much care for it; but if it will do this, I do not mind how poor or common or squalid it shows at first glance: it challenges my curiosity and keeps my sympathy... Continue reading book >>